Ephemeral as the default in digital

Those who were over 30 years old in 2013 have probably never used or even understand Snapchat.

Today, however, we all feel the influence of the ephemeral messaging app. Stories, Snapchat’s legacy to humanity, reject a maxim of the commercial internet: that all data must be kept forever.

The ephemeral in digital is an unintuitive concept. With storage prices falling and the promises of new technologies capable of extracting insights from large volumes of data — big data, machine learning, LLMs! —, turning your back on data becomes an almost subversive attitude.

Maybe it’s. If it’s… so what? It’s also liberating. And it can be economical. There are advantages to not being a digital hoarder.

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App defaults, end of 2023

Everyone (it seems) is posting their app defaults lists, so I thought to join the party as well.

There are a lot of Apple apps and services, a side effect of using macOS and iOS as main OSs. I hope to improve on that someday.


Twitter's mayhem year

Exactly a year ago, Elon Musk became Twitter’s owner. He paid USD 44 billion for the entire company and promised to turn the social network into a kind of “super app”, or — as he says — an “everything app”.

A year is a short time, I agree, but at this point one was to expect at least signs that a turnaround is underway or at least feasible. The signs exist, but in the opposite direction.

In a year under Musk’s control, Twitter deteriorated, became unrecognizable. Not only by the name change, to the meaningless, stupid “X“. We saw in real time, day after day, the merciless dismantling of a beloved company, of much of what was built in almost two decades.

Musk made his fortune with startups at the turn of the millennium and later became the richest person in the world with the surge of Tesla stock, an automaker he co-founded, manages and that spearheaded the electrification of cars, the new self-deception of the automobile industry in the fight against the climate emergency.

Musk’s business (he is also CEO of SpaceX and owns The Boring Company), until then, kind of shielded him from the general public. It leaked only the image of the entrepreneurial genius making bold business decisions, sometimes merciless, but that resulted in innovative, futuristic and, most importantly, profitable solutions.

Let’s be fair: just someone very crazy, naive or genius (or all three things at the same time) to make simultaneous bets on electric cars and private space exploration in the early 2000s, and win both.

But Twitter is a different business. The quick posts for a huge audience, with the power to promptly answer, amplify and, sometimes, massacre the messenger, expose the soul of those who let themselves be consumed by this dynamic. It’s an addiction. Twitter is digital cocaine; Musk is a Twitter addict.

This comes from before the acquisition. Some of the biggest controversies in which he got himself into happened in the form of irresponsible posts on Twitter.

Like when he called (without proof) a pedophile a diver involved in the rescue of boys trapped in a cave in Thailand, or announced that he had money to take Tesla private (he did not have).

Musk’s rude pragmatism may work to build cars and launch rockets into the stratosphere, but it does not serve for speech. And Twitter, before being a technology company, is a company that promotes relationships between people. Communication.

Were there bad things on the old Twitter? Absolutely. Twitter was and is somewhat successful despite the direction of the company. It’s always been like that, it still is. But, as they say, nothing is so bad that it can’t get worse.

Listing the disasters of Musk management is unfeasible — this article would become a book. Below, I picked up only two of the most notorious for illustrative purposes.

The blue verification badge/checkmark was emblematic of the problems of the old Twitter: confusing, uncertain, but to some extent functional. At the very least, it served to distinguish people of high visibility.

Musk turned the blue check into a cheap product. Anyone can have it, just pay USD 8/month. By becoming a product and incorporating a kind of “turbo” into Twitter’s algorithm, the meaning of the badge was lost. When it became a source of revenue based on viralization, it became a weapon.

Nowadays, many pay for the badge to amplify angry speeches and misinformation. A recent survey by NewsGuard, for instance, found that 74% of viral misinformation posts related to the Israel/Hamas war were published by verified profiles.

It’s funny that one of the newest benefits of the paid Twitter subscription is to hide the verification badge. In a year, it went from a proud, desirable perk to a toxic one.

The other disaster was that of advertising, which before Musk was bringing ~US$ 5 billion a year to Twitter. A lot? Little? Everything is relative, but it was good money that paid the bills.

The exodus from the advertising market, which is sensitive to controversy, was justified. Musk unbanned extremists and Nazis banned from Twitter by old the old Twitter, people who until then only found space on the fringes of digital society.

No serious company wants to take the risk of seeing its brand next to this type of content.

With all its flaws, or perhaps because of them, the old Twitter was a kind of target of the most strident elites and politicians, which lives by fighting with windmills.

Musk is just another one of those noisy, provocative extremists. What sets him apart from the others is that he has a lot of money.

The new Twitter, or X, is the full realization of the crazy ideas of delusional, resentful, and powerful people, a reactionary dystopia with no room for nuances, where money trumps everything — except Musk himself.


Automattic's Tumblr/ActivityPub integration reportedly shelved

When Twitter changed hands and Mastodon had its 15 minutes of fame, on October 2022, it seemed that we were on the verge of a digital revolution based on ActivityPub, the open protocol that powers Mastodon and other apps in the so called fediverse.

A lot of people got excited. Among them, Matt Mullenweg, CEO of Automattic. In a conversation on Twitter, Matt announced that Tumblr, owned by his company, would get ActivityPub compatibility.

Almost a year later, nobody talks about it anymore and it seems Matt’s promise succumbed to project issues and lack of interest.

In July, someone replied to Matt’s original post and asked if Automattic was still working on integrating ActivityPub with Tumblr.

“It’s a little depressing to think Facebook of all companies might beat you to it”, he said, referring to Mark Zuckerberg’s promise — also not yet fulfilled — to bring ActivityPub to Threads.

“Yeah 😕”, Matt replied. “They are orders of magnitude bigger and better capitalized than us. Not an excuse, just reality.”

The reality, however, may be a little worse than Matt’s answer implied.

A few days after this exchange, Javier Álvarez López, a software engineer from Spain, former Automattic employee, suggested on Mastodon that the project to bring ActivityPub to Tumblr had been shelved.

According to his LinkedIn profile, Javier left the team responsible for Tumblr in May and, in September, left Automattic. Today, he holds a position at Yoast, a popular SEO plugin for WordPress.

Then, Javier echoed a post by Cyle Gage, a Tumblr product person, answering a reader’s question on his blog.

“Matt [Mullenweg] announced it impromptu in a single tweet and never talked about it again”, they wrote. “I just assumed it’s been canned now, or at least, significantly delayed, is there a reason activitypub integration was never properly announced on tumblr?”

Cyle’s complete answer was:

it’s been delayed, but it’s something in our list for @labs and we’re evaluating it.

my concern, re: activitypub, is that while federation is a really great idea, it’s never had a good product. it doesn’t really fulfill a widespread need, it’s very niche. nobody is joining threads or bluesky because it will federate someday. so i don’t think it would help grow tumblr at all. actually i think it would likely end up costing more than it makes, which is a concern.

but stay tuned!

In another post on Mastodon, Javier revealed the behind the scenes of Matt’s untimely announcement:

I was working for tumblr when the Twitter thing happened and we scrambled to put together a project. I was the one supposed to do all the web UI work.

Once my backend counterpart did some initial investigation and scoping, and it became obvious it was a complex task and that it would become a cost center without any chance to generate any cashflow, the project was quietly put on long-term hold.

In 2023, Automattic acquired an ActivityPub plugin then in development for WordPress, hired its developer, Matthias Pfefferle, and together they have already released a 1.0/stable version.

In October, they released the integration with ActivityPub to all WordPress.com blogs, Automattic’s commercial WordPress hosting arm.

Tumblr users, on the other hand, are still waiting for the ability to talk to Mastodon and other fediverse users.


Twitter no longer serves as a trustful source of information

Last Sunday (8), Elon Musk recommended two “good” war news handles for his 150 million followers on Twitter to get news from the conflict between Israel and Hamas.

The billionaire’s two recommendations are notorious sources of misinformation. In May, they spread the lie that the White House had been bombed, for instance.

Upon noting the gaffe, Musk deleted the post. Before that, it had accumulated +11 million views.

It was only a matter of time — and a dramatic event — for Twitter’s decay to reveal itself in the worst possible way. Over the course of almost a year, Musk’s wrong incentives and disastrous serial decisions turned Twitter into one of the worst places to get trustful information.

Activists and OSINT experts are wasting precious time debunking video game images and old videos, reposted on Twitter to direct narratives and/or earn money with the (bad) revenue sharing program implemented by Musk.

It’s not that digital misinformation has emerged now or is it exclusive to Twitter. It’s just that, there, it’s out of control.

In almost a year, Musk fired ~75% of Twitter employees, dismissed all the thousands of contractors who moderated content, trashed the press, empowered extremist speeches, and created the worst incentives for misinformation to flourish on the platform.

The situation is so serious and peculiar that Thierry Breton, Commissioner of the European Union, published an “urgent letter”, in a harsh tone, pointing out Twitter violations of the Digital Services Act and demanding action from Musk within 24 hours.

Twitter, nowadays, is what all alt/extremist social media — Gab, Truth Social, Parler — have always dreamed of: a space frequented by millions of people, controlled by an extremist himself, and where money and truculence speak louder in a supposed “cultural war” that would be underway.

A lot of good people are still on Twitter, among other (few) reasons, “to get informed”. I’m sorry to say, but the old Twitter no longer exists and what’s left in its place is not good for that.

With information from the Associated Press and Wired.



Wired’s Kate Knibbs discovered a bizarre phenomenon on YouTube: channels that read obituaries of ordinary people, in large volumes.

In the investigation, Kate found that the channels do this with looking for advertising revenue that Google shares with youtubers.

Despite the bad taste, at first there is nothing illegal in it — at least in the United States. People do weird things to earn easy money.

YouTube’s revenue sharing program has been around for a long time and is a success. It helped to launch small audiovisual empires and establish strong names in the digital influence market.

More than that, it is the realization of something that many activists ask: that the work done by ordinary people on social media benefit all parties, not only companies.

It’s a fair claim, even if it’s not universal. And there may be the mistake of some (all?) Silicon Valley entrepreneurs: believing that money is a universal motivator, the only one that matters.

The fact that YouTube is a de facto monopoly, the only viable place to distribute videos of medium duration in landscape format, should be considered, because it attracts those who do not care or even know about the revenue split.

In other places, this may not be the case.

At the end of September, Reddit announced a similar program, in which users buy credits to pass on to others who post cool things. Along the way, Reddit gets +50% of the money.

Reddit was one of the few places where the motivation to exchange ideas and knowledge was genuine. Not by chance, people started to add “reddit” in Google search queries to get away from posts made for SEO (that is, encouraged by money) and read the disinterested opinions of ordinary people.

Will things continue like this, once there is a financial incentive? Hard to say.

In X, former Twitter, there is now a brazen effort to keep users within the platform, with the promotion of direct content publishing and the implosion of link cards’ layout.

The lure for content creators, journalists, and newspapers to do this? Money. X is giving part of its waning advertising revenue to some paying users with a large audience — without transparent criteria or logic.

Commercial social networks, already dominated by advertising content and by people who have become brands, are lacking in genuine interactions. They lost space for the controversies that go viral and that give money on X, for the “finds” that convert generous commissions from stores eager to reduce customer acquisition costs, to the big business of the internet.

When the place we go to becomes a big mall, we can only play the role of consumers.

People feel that. Hence the search for refuge in messaging apps, where it is still possible to have some intimacy without a flashing ad (or a scam attempt) trying to win or deceive us.

This breather shouldn’t last long. Meta has already felt the blood in the water and has begun to instrumentalize its messaging apps, including WhatsApp.

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